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Turn watching videos from a passive moment into an active experience. Stand out from the crowd with Vudoo’s pioneering interactive video software and add clickable features to your content so users keep watching for longer.
Give users the ability to tap and transact products all within a single piece of video content. Our world-first technology allows you monetise videos with in-video purchasing. Customers can seamlessly return to watching your content after completing a purchase. No additional landing page necessary.
Make your videos work harder with in-video forms, surveys, links and CTAs that convert views into leads, purchases, traffic and engagement.
Go beyond play and completion rates and discover richer insights that traditional video just can’t deliver. Every click and every tap creates a data trail for real-time performance tracking. Gain deep behavioral insights and a true perspective on how your interactive content is performing.
Whether you’re using video for marketing, internal communications or eCommerce – interactive video cuts through the noise. Give users a memorable experience they’ll talk about, share and interact with on a whole new level.
Explore how brands, just like yours, are using interactive video to engage their audiences on a whole new level.
When it comes to interactive video, we've got it covered. Make your video content work harder and start seeing results from the moment your users hit play.
No video experience? No worries. Create interactive videos in minutes with Vudoo’s intuitive user interface.
Your audience shouldn’t be a mystery. Define the data that matter to you, with metrics such as geo-location, interaction rate, clicks and watch time.
Vudoo integrates with platforms such Salesforce Marketing Cloud and Shopify - making it easy to create interactive video campaigns that work seamlessly across your existing tools.
Full encryption protection in transit and at rest, with enforced two-factor authentication for user authentication and system administration access.
Share your interactive videos far and wide with Vudoo's quick publishing tools. Embed to your website, emails, blogs, Twitter...the possibilities are endless!
Vudoo’s platform is WCAG 2.1 AA certified so your interactive videos are accessible to all.
Start tracking your campaign performance as soon as you hit publish. Real-time analytics mean you start to see results the moment someone hits play.
"Vogue Australia has been working with Vudoo for 2 years now, helping us deliver fully Shoppable Runways in a time where we couldn’t host physical events due to COVID. Vudoo’s interactive video functionality allowed our consumers to “Shop the Look'', with the ability to purchase items directly from the video. Leveraging the shoppable technology within our content was the catalyst to shortening the path to purchase and driving an increase in conversions for our retail partners. Building on the success of our 2021 runway, Vogue brought the concept back for 2022 to support and amplify the return of Vogue Fashion’s Night Out, turning our offline event into shoppable content. We’re very much looking forward to continuing our partnership with Vudoo."
Rachel Christian
Event Marketing Manager, Vogue
“Working with Vudoo has helped us connect with career planners. We were able to use interactivity to provide important information and resources based on a user's choices within the interactive video, delivering a highly personalised and engaging experience. The campaign has uplifted the website’s performance.”
Peter Buckmaster
Director of Digital Design and Delivery, NSW Department of Education
“Authentic marketing really works. It delivers on expectations, bolsters confidence within the local events industry and distributes audience relevant content. Our decision to use an interactive video platform for MCB’s new destination video and event planning tool offers content management flexibility for us and our industry partners. We focus on developing audience centric marketing assets and the included analytical features revealed that we achieved outstanding engagement rates. We are very happy to have appointed Vudoo – they are the perfect partner and provide an ideal solution for our interactive video planning tool.”
Sandro Serio
Marketing & Design Manager, Melbourne Convention Bureau
"We do see Vudoo playing quite an integral part in our campaign activity in Australia, and then for future iterations of Travel Runway as well, because that's not going anywhere."
Rachael Green
Retail Advertising Leader: Campaigns, Local Store Marketing & Partnerships, Flight Centre Australia
"The interactive capability at Vudoo is actually the ability to transform the relationship with our on-network video audience, to turn the passive viewer into an active one: a way to earn that most valuable of metrics, attention. On our network it has been proven to be the biggest factor in improving outcomes for our clients, so consistent it is the foundation of our commercial narrative. Vudoo has paired their unrivalled capability with measurement that proves engagement and attention beyond any doubt."
Oliver Vickers-Price
General Manager Product & Partnerships, News Corp Australia
"At SAP we are always trying to find innovate ways in creating content to support our marketing campaigns, and since using Vudoo this has allowed us to leverage our existing content in new ways that were not previously possible. From account based marketing efforts to helping launch new campaigns in market, seeing the analytics that the Vudoo platform provides allows us to make informed decisions for future campaigns."
Gareth Lloyd
Social Media Manager, SAP APJ - ANZ MKT (AU)
"We're always looking for engaging ways to showcase our collections and outfitting options. Innovation is at the forefront of our brand and Vudoo makes it easy to stay ahead of the pack."
Andrea Hill
Digital Marketing Manager, Politix
"Creating this campaign designed to upskill our global retailers really demonstrated the power of interactive video. Vudoo were able to use my vision for the project and work with our team to create something that showcases the importance of our brand in a way that’s more engaging and interactive than traditional learning methods."
Michael Bell
CEO, Manukora
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Customer journeys are becoming increasingly non- linear and complicated, with multiple touch points influencing decisions.
With more purchases now occurring at the point of inspiration, traditional funnels are collapsing as consumers demand more frictionless experiences.
Vudoo's platform turns ads and content into shoppable moments, allowing consumers to make purchases right then and there.
